Our take

Our experience informs your future

We promise to share our thoughts on problems solved through our work. Read what we have done and where we think we are heading.

Should you pay to promote your crowdfunding campaign?

Crowdfunding is an increasingly popular way for startups to raise capital. But like all crowdfunding campaigns, it relies heavily on reach, and that in turn is influenced by how much you spend on promotion.

Why marketing spend matters when choosing the best crowdfunding platform

For startups today, there's more than one way to raise the capital to get their business up and running. Traditional fundraising rounds with venture capital firms and registered angel investors are still an option, but many founders are increasingly turning to equity crowdfunding as an alternative.
Jul 4, 2022

What are the best crowdfunding platforms?

Startups seeking venture capital now have more options than pitching to angel investors and VC partners, thanks to crowdfunding platforms.
Jul 1, 2022

How to choose a crowdfunding platform

Venture capital funds and angel investors will always have their place, but now crowdfunding for startups offers a new, democratic way to raise capital.
Jun 29, 2022

Is metaverse marketing just for gamers?

With an almost equal spread of male and female members and almost 80% of Gen Z considering themselves to be gamers, the gaming audience consists of a diverse range of demographic groups

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Defiance Analytics LLC is a wholly-owned subsidiary of Defiance Group Holdings LLC.