Our experience informs your future

Crowdfunding is an increasingly popular way for startups to raise capital. But like all crowdfunding campaigns, it relies heavily on reach, and that in turn is influenced by how much you spend on promotion.

For startups today, there's more than one way to raise the capital to get their business up and running. Traditional fundraising rounds with venture capital firms and registered angel investors are still an option, but many founders are increasingly turning to equity crowdfunding as an alternative.

Both mutual funds and ETFs offer ways for investors to spread their money across a basket of stocks and shares, but the two investment vehicles are not the same. This doesn't only impact investor decisions, but also the ways that fund owners and investment houses manage their marketing strategies, and ultimately decisions about which kinds of funds to offer to investors.

Defi is one of the foundations of web 3.0, the next generation of the internet, but defi vendors today often struggle to successfully promote their next-gen products in an internet that isn't yet ready for them. 

Traditionally, investments were all managed through financial advisors and/or brokers, with investors seeking personal advice from a human advisor who knows them, their financial situation, and their appetite for risk.

Startups seeking venture capital now have more options than pitching to angel investors and VC partners, thanks to crowdfunding platforms.

Venture capital funds and angel investors will always have their place, but now crowdfunding for startups offers a new, democratic way to raise capital.

Expected to grow to USD 426.9 billion by 2027, the metaverse is a lucrative platform for brands to develop immersive experiences with consumers.

With an almost equal spread of male and female members and almost 80% of Gen Z considering themselves to be gamers, the gaming audience consists of a diverse range of demographic groups