Fintech,
Finance & ETFs

Grow your assets under management with Distribution 2.0

TRUSTED by the best

Overview

ETF Digital Sales

We are a turn-key digital marketing company, ‘Distribution 2.0’ for financial services – we do it all. Our SaaS marketing technology was built for asset management firms with the sole goal of raising assets in the fastest-growing segment of investors; the retail channel.

innovation

Our DNA

Defiance utilizes cutting-edge analytics and our entrepreneurial DNA, to win by disrupting the ‘old school’ wholesaling model.

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digital Distribution

New school

We were not content with standard wholesale strategies that rely on financial advisors or institutional intermediaries, so we built a bespoke platform that targets investors with a level of digital sophistication not yet seen.

Yes, we do that too...

Solutions

Our creative studio, content writers, marketers, designers, and developers can accommodate any need. And if we can't we will build a custom solution for the task at hand. Our ETF attribution platform is the perfect example of this.

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summary

Why Defiance Analytics?

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Optimize

Visualize performance through your own fully integrated dashboard.

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Scale up

Leverage our best-in-class attribution models to confidently increase your budget in the right channels with your success.

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See results

Love the results? We won't charge you extra when you succeed.

Customer stories
Solving Digital Distribution

The content relating to Distribution 2.0 and Lead Gen for Wholesalers.

Stefana Smith

Founder & CEO, Company name

Customer stories
Helping teams thrive since 2010

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Stefana Smith

Founder & CEO, Company name

SOMETHING

Success by the numbers

In just a little over 2 years our asset manager clients' assets have increased significantly, resulting in tens of millions in increased ARR.

$10bn+
Total Client AUM Increased by
$72m
Total Avg. Annual Recurring Revenue Increase
Careers

Working at Defiance

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Learn from experts

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Perks for professional development

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Team trips, outings, and hackathons

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resources

Insights for teams of the future

Should you pay to promote your crowdfunding campaign?

Crowdfunding is an increasingly popular way for startups to raise capital. But like all crowdfunding campaigns, it relies heavily on reach, and that in turn is influenced by how much you spend on promotion.

Why marketing spend matters when choosing the best crowdfunding platform

For startups today, there's more than one way to raise the capital to get their business up and running. Traditional fundraising rounds with venture capital firms and registered angel investors are still an option, but many founders are increasingly turning to equity crowdfunding as an alternative.

How marketing changes for mutual funds and ETFs

Both mutual funds and ETFs offer ways for investors to spread their money across a basket of stocks and shares, but the two investment vehicles are not the same. This doesn't only impact investor decisions, but also the ways that fund owners and investment houses manage their marketing strategies, and ultimately decisions about which kinds of funds to offer to investors.

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Defiance Analytics LLC is a wholly-owned subsidiary of Defiance Group Holdings LLC.