Whether through proprietary bidding algorithms, AI audience building, or direct media buys, we identify and target leads that relate to your brand and boost your sales.

Trusted by the best


Grow your MRR & ARR

We build a custom funnel for your business to ensure your leads are quality, your marketing automation is on point and your sales team has the data they need to be hyper-efficient.


Sales cycle

Some companies have a short sales cycle, others a few months. Our best-in-class attribution platforms talk to your CRM and your marketing platforms to give you the confidence needed to scale your budget and maintain your return on ad spend.

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leads for days, weeks or months

Lead generation

Identify high-intent visitors in near real-time and strike while the iron is hot. Your sales team will love us. We stack their pipeline full of marketing qualified leads to close.

Really? Yes. really.


The most up to date B2B data base in the world. For the small cost of Sales Navigator we coach your team on what organic lead generation looks like in today's fast paced world.


Why Defiance Analytics?

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Visualize performance through your own fully integrated dashboard.

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Scale up

Leverage our best-in-class attribution models to confidently increase your budget in the right channels with your success.

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See results

Love the results? We won't charge you extra when you succeed.

Customer stories
Solving Digital Distribution

The content relating to Distribution 2.0 and Lead Gen for Wholesalers.

Stefana Smith

Founder & CEO, Company name

Customer stories
Helping teams thrive since 2010

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Stefana Smith

Founder & CEO, Company name


Success by the numbers

In just a little over 2 years our asset manager clients' assets have increased significantly, resulting in tens of millions in increased ARR.

Total Client AUM Increased by
Total Avg. Annual Recurring Revenue Increase

Working at Defiance

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Learn from experts

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Perks for professional development

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Team trips, outings, and hackathons

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Insights for teams of the future

Should you pay to promote your crowdfunding campaign?

Crowdfunding is an increasingly popular way for startups to raise capital. But like all crowdfunding campaigns, it relies heavily on reach, and that in turn is influenced by how much you spend on promotion.

Why marketing spend matters when choosing the best crowdfunding platform

For startups today, there's more than one way to raise the capital to get their business up and running. Traditional fundraising rounds with venture capital firms and registered angel investors are still an option, but many founders are increasingly turning to equity crowdfunding as an alternative.

How marketing changes for mutual funds and ETFs

Both mutual funds and ETFs offer ways for investors to spread their money across a basket of stocks and shares, but the two investment vehicles are not the same. This doesn't only impact investor decisions, but also the ways that fund owners and investment houses manage their marketing strategies, and ultimately decisions about which kinds of funds to offer to investors.

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Defiance Analytics LLC is a wholly-owned subsidiary of Defiance Group Holdings LLC.